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The playbook
The definitions nobody bothers to explain.
Everyone quotes the metrics. Almost nobody shows the maths behind them. These are the working methods I use inside real accounts, with the benchmarks and where they came from.
Creative testing
How to calculate your ad account hit rate
Two ways buyers count it, what actually counts as a winning ad, the 5% benchmark from 550,000 ads, and how to work out your own number in ten minutes.
Read it
Next up
More on the way
Setting a target CPA from your margins, reading creative fatigue before it costs you, and when to scale versus when to fix. Tell me which you want first.
Coming soon
The free community
Bring your numbers.
The playbook gives you the method. The free community is where we go through what is actually working across real accounts, every week.