Attribution is a fiction, patterns are real.
No platform tells you the truth on its own. Stop trying to make the numbers agree and start looking for the pattern across the store, the platform and the bank account.
For Shopify founders
Stop guessing
what to do with
your Meta ads.
Practical advice, proven systems and honest insights to help you grow your Shopify brand with Meta, creative and conversion, without the BS.
- 20+years in
marketing - $250Kdaily ad spend
managed - $100M+in brands
built
Trusted by brands I've worked with
Hey, I'm Briar
I'm not teaching this from the sidelines.
I'm in Meta Ads Manager every day, in the data and in the comments where customers say what they actually think. Most people at my level have stopped opening the account. I haven't.
More about me
Things I know about marketing
Brand and community are the key to growth.
Not Meta ads. And I buy Meta ads every day. Paid is an accelerant, it makes an existing thing bigger and faster. If nobody is talking about you, paid just buys you strangers who never come back.
Creative is the lever, not targeting.
Meta decides who sees your ad based largely on the ad itself now. That makes creative strategy the highest-leverage work in the account, and it is the part most brands hand to whoever is free.
Comment sections beat $20K workshops.
Real customer language, sitting in reviews and comments, tells you more than a day in a room with a whiteboard. One person writing a complaint usually means ten more thinking it.
1/4
How I think about growth
Four growth levers.
Four growth levers.
One operating system.
- CreativeWhat you're saying.
- MediaHow you're distributing it.
- ConversionWhat happens after the click.
- Powered by AISmarter systems to do it faster.
Proof
Don't take my word for it.
Real founders I work with, in their words.
★★★★★
"The best performance marketer I've ever had. Taught me so much about my brand and helped me 10x the sales. 10/10."
Kennedy A.The Whitening Co
★★★★★
"Briar has become my go-to person for all things Meta and performance marketing. She's honest, up to date, and gives custom recommendations, not generic strategies. She truly cares and feels part of the internal team. A rare gem in the industry."
Chelsea T.Palette Pals
★★★★★
"If media buying were a martial art, Briar would be a black belt. Our CAC dropped faster than my jaw reading her performance reports. She turns audiences into armies, scrolls into sales, and ad spend into absolute sorcery. 11/10."
Tomas T.Two Dudes
In the rooms
The free community
Learn the system, not just the theory.
The AI systems, creative strategy and media buying I use every day to grow Shopify brands. Free community, built for operators who would rather run the play than read about it.